On Friday, a client asked me this.

Here are 3 tips I gave her.

1. Share your story:

Because your brand is nothing without your story.

Think of Gary Vaynerchuk, Chris Do, and Justin Welsh.

Think of Shay Rowbottom, Lea Turner, and Amelia Sordell.

If you know any of them, you know:

1. How did they start?

2. What was their struggle?

3. How did they get where they are?

In other words, you know their story.

If you want to position yourself as an expert, share your story.

Tell them 3 things:

1. The problem, you had?

2. The struggle, you faced?

3. The solution, you found?

Your story can get people to

→ follow you,

→ trust you, and

→ buy from you.

So, must share your story.

2. Share useful content:

Tips and hacks are certainly useful.

But they alone don't establish you as an expert.

If you want people to look up to you and trust your advice, share practical content that helps them solve their problems and overcome their challenges.

To truly position yourself as an expert, share in-depth content that demonstrates your knowledge and expertise.

With content like this, you establish yourself as an expert, help your audience, and convert more people.

3. Share strong opinions:

Share your strong opinions and let your true beliefs shine through.

Here’s why:

→ Sharing vanilla opinions won't cut it in a sea of information and voices, only strong opinions will help you stand out.

→ Sharing your true opinions attracts like-minded individuals who share similar views, creating a sense of community and belonging among your audience.

→ Sharing your genuine thoughts and beliefs helps establish you as an authentic and credible source of information, which can be particularly important in building trust with your audience.

→ Sharing strong opinions sparks discussion and debate among your audience, leading to more engagement and helping you stand out.

Here's an example of a strong response I gave to my client when she asked if she should comment more.

Don't comment for the sake of it - it will only waste your time.

So often, we see people commenting on other people's content just for the sake of reciprocity - but this doesn't generate any leads.

If you want to make your comments meaningful and worthwhile, consider commenting with the following goals in mind:

→ adding meaningful insight,

→ sharing a relatable story,

→ demonstrating your expertise,

→ offering a different perspective, or

→ challenging something.

By focusing on these goals, you can make your comments more valuable and useful to both the creator and other readers.

That’s it for this week.

Want to book a 1:1 consultation?

Book a 60-minute consultation with me for $149.

You can ask me for feedback and direction on building your brand, copywriting and designing for social media, building authority, and thought leadership.

You can ask me to:

✅ Brainstorm with you

✅ Analyze your 'about me'

✅ Consult on your brand strategy

✅ Advise you on your content strategy

✅ Guide you to build/monetize your audience

Some people ask me how they can help their clients on LinkedIn; some ask how they can create carousels.

You can ask me about branding, marketing, content, LinkedIn, and business, I'll be happy to help.

A 1:1 consultation is about you getting the benefit of my experience and knowledge. That means I won't write or design for you, but I'll guide you — what to do and how to do it.

I only do 5 1:1s a month, so space is limited. If you wanna talk soon, don't wait. It's first come, first served. ( 2 spots left for this month.)

DM me to book a 1:1 Consultation now!

Did you see my LinkedIn guide?

I've put together my 100 Simple Steps to Build Your Personal Brand on LinkedIn to help you if you want to:

✅ position yourself as an expert and connect with the right audience

✅ create content, be visible, grow your network, and generate leads

✅ engage with your audience and gain more traction effortlessly

✅ achieve your goals and build extra income streams on LinkedIn

Check it out here: 100 Simple Steps to Build Your Personal Brand on LinkedIn

Have you heard about The LinkedIn Carousel System?

It's a dead-simple guide and a pack of 5 Canva templates you can use to create a carousel in 10-20 minutes.

If you want to create dead-simple carousels in minutes, this is for you.

Check it out here: The LinkedIn Carousel System.

I just have one request.

If you like my newsletter, the best compliment you can give me is to forward it to one friend who you think would get something out of it.

See you again next week.

Cheers,

Imran Khushal

🙏

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