Inbound leads are 100X better than outbound.

But most people don't know how to generate these.

Here's how I get inbound leads on LinkedIn in 5 steps:

❤️ Step 1: Empower Your Audience

I create tons of free content, but I make sure it helps my audience and helps my business. If it doesn't help both, I don't post it.

3 ways I empower my audience:

→ LinkedIn Content (FREE)

→ Branded Chief Newsletter (FREE)

→ The LinkedIn Authority Test (FREE)

❤️ Step 2: Nurturing the Connection

Once people consume my free content, magical things happen:

→ They can't get enough; follow me for more.

→ They sign up for the Branded Chief newsletter.

→ They take the test to know their LinkedIn authority.

❤️ Step 3: Trust Builds, Success Grows

As they engage with my content and get to know me, trust blossoms, and here's where the real magic begins:

The LinkedIn Guide:

This guide teaches 100 simple steps to LinkedIn success.

The Carousel Guide:

This guide teaches how I write and design LinkedIn carousels.

The Content Guide:

This guide teaches how to write 10 kinds of hooks to stand out on LinkedIn.

❤️ Step 4: The Path to Transformation

The journey doesn't end there; it's just getting started!

LinkedIn Brilliance:

Those who value my low-ticket products take a leap and get the LinkedIn Guide ($9.99).

The Dynamic Duo:

Some can't resist the irresistible combo of LinkedIn + Carousel Guide ($9.99 + $9.99).

Content Maestros:

For content enthusiasts, the ultimate trio is a must-have - LinkedIn + Carousel + Content Guide ($9.99 + $9.99 + $9.99).

❤️ Step 5: Reaping the Rewards

As they enjoy the fruits of their investment, they realize the true potential of personal branding:

One-on-One Brilliance ($150):

Eager to learn more, they seize the opportunity for a personalized one-hour session with me.

LinkedIn Packages ($999 and up):

Some professionals need a more tailored approach, and my LinkedIn packages, starting at $999, fit the bill perfectly.

Full Personal Branding Experience ($5000 and up):

For those seeking the ultimate transformation, my complete personal branding package, starting at $5000, guarantees to elevate their brand to new heights.

TL;DR

I create tons of free content

I offer 3 free products/services

I offer 3 paid products ($9.99 each)

I offer 2 kinds of done-for-you services

This is how I generate inbound leads on LinkedIn. Hope it helps! ❤️

🙏

If you found it helpful, please share it. Follow me on LinkedIn for more on #marketing, #branding, #linkedin, #leadgeneration, and #personalbranding.

I just have one request.

If you like my newsletter, the best compliment you can give me is to forward it to one friend who you think would get something out of it.

See you again next week.

Cheers,

🙏

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