“I don’t like the way you look.”

A bride said this to her father-in-law on her wedding day. He joked back, "Well, I don't like your looks either."

The bride, a paramedic, saw subtle changes in her father-in-law's face. She insisted he go to the hospital. He was at immediate risk of a heart attack. Her quick action saved his life.

Why am I telling you this? To help you double the impact of your next LinkedIn post.

Just like the paramedic spotted the pattern, you can spot patterns in your LinkedIn activity. Here’s how:

Scan your last 5-10 posts. Which ones got the most likes and comments? What do they have in common? Is it the story? The visuals? The timing? Jot down these patterns.