I'm not a fan of educational institutes, but I think this LSE ad is a copywriting masterclass.

Let's look at this Facebook ad (framework) and see what we can learn.

This ad uses the admit, oppose, and propose framework.

First, it admits a widely held belief or idea.

This is a statement that most people agree with or accept as true.

In this case, it is:

"Not everyone has 2 years to complete an MBA."

Next, it opposes the belief or assumption; that you need 2 years to complete an MBA.

By giving a fresh perspective, it challenges this belief.

Between the lines, it reads:

You can complete an MBA (or something like an MBA) even if you don't have time.

Finally, it proposes a unique solution, an out-of-the-box idea, and gives a call to action.

It offers a new way of thinking or doing things.

It says:

"You can gain essential MBA skills in just 10 weeks."

Here are 2 more examples:

Admit: It's challenging to get noticed on LinkedIn.

Oppose: But you don't have to constantly create content to get noticed.

Propose: Here's how to stand out by repurposing your content:

Admit: Most of us think success comes from working long hours.

Oppose: But overworking is bad for your health and business.

Propose: I'll tell you how to succeed without sacrificing your health:

This framework works by using storytelling and persuasion.

You start with something everyone knows, then introduce a new idea to create tension, and then give them a clear direction.

Try this framework to create engaging content that grabs attention, sparks interest, and drives action.

That’s it for this week.

Want to book a 1:1 consultation?

Book a 60-minute consultation with me.

You can ask me for feedback and direction on building your brand, copywriting and designing for social media, building authority, and thought leadership.

You can ask me to:

✅ Brainstorm with you

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✅ Consult on your brand strategy

✅ Advise you on your content strategy

✅ Guide you to build/monetize your audience

Some people ask me how they can help their clients on LinkedIn; some ask how they can create carousels.

You can ask me about branding, marketing, content, LinkedIn, and business, I'll be happy to help.

A 1:1 consultation is about you getting the benefit of my experience and knowledge. That means I won't write or design for you, but I'll guide you — what to do and how to do it.

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DM me to book a 1:1 Consultation now!

Did you see my LinkedIn guide?

I've put together my 100 Simple Steps to Build Your Personal Brand on LinkedIn to help you if you want to:

✅ position yourself as an expert and connect with the right audience

✅ create content, be visible, grow your network, and generate leads

✅ engage with your audience and gain more traction effortlessly

✅ achieve your goals and build extra income streams on LinkedIn

Check it out here: 100 Simple Steps to Build Your Personal Brand on LinkedIn

Have you heard about The LinkedIn Carousel System?

It's a dead-simple guide and a pack of 5 Canva templates you can use to create a carousel in 10-20 minutes.

If you want to create dead-simple carousels in minutes, this is for you.

Check it out here: The LinkedIn Carousel System.

I just have one request.

If you like my newsletter, the best compliment you can give me is to forward it to one friend who you think would get something out of it.

See you again next week.

Cheers,

🙏

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