The purpose of your backstory is to tell:

How did you become who you are, and
Why do you act and think the way you do

It’s not for everyone and not about everything you did in life.

→ It's about people you want to help, and
→ it's about the things that they can relate to.

A well-crafted backstory has lots of benefits:

→ It helps you understand yourself better,
→ Present your unique experience and qualifications
→ Make people believe in you and follow you for help

This is how Justin Welsh recommends telling your backstory:

The obstacle: Should be relatable
The internal struggles: How we feel inside
The external struggles: Struggles that can be seen or heard
The change event: Critical decision that starts your transformation
The spark: The magic moment when you knew things were going to change
The guide: The person who lifts you up and helps you see your potential
The result: The continuation of the story to even greater success

Here’s my backstory:

The obstacle: Lost all my clients to the pandemic and moved to a small town
The internal struggles: Thought I need to be in a big city to succeed
The external struggles: My friends ridiculed me for living in a small town
The change event: I stopped everything else; started building my LinkedIn
The spark: Got my first client, then my second, then my third, and it didn't stop
The guide: My friend (who also designs for my clients) helped me see my potential
The result: Built a location-independent business around what I love

But it's not just about filling out the template.

It’s about being authentic and communicating how you ended up being the person you are and why you do what you do.

[Send me a message if you'd like me to evaluate your backstory.]

That’s it for this week.

Want to book a 1:1 consultation?

Book a 60-minute consultation with me.

You can ask me for feedback and direction on building your brand, copywriting and designing for social media, building authority, and thought leadership.

You can ask me to:

✅ Brainstorm with you

✅ Analyze your 'about me'

✅ Consult on your brand strategy

✅ Advise you on your content strategy

✅ Guide you to build/monetize your audience

Some people ask me how they can help their clients on LinkedIn; some ask how they can create carousels.

You can ask me about branding, marketing, content, LinkedIn, and business, I'll be happy to help.

A 1:1 consultation is about you getting the benefit of my experience and knowledge. That means I won't write or design for you, but I'll guide you — what to do and how to do it.

I only do 5 1:1s a month, so space is limited. If you wanna talk soon, don't wait. It's first come, first served. ( 2 spots left for this month.)

DM me to book a 1:1 Consultation now!

Did you see my LinkedIn guide?

I've put together my 100 Simple Steps to Build Your Personal Brand on LinkedIn to help you if you want to:

✅ position yourself as an expert and connect with the right audience

✅ create content, be visible, grow your network, and generate leads

✅ engage with your audience and gain more traction effortlessly

✅ achieve your goals and build extra income streams on LinkedIn

Check it out here: 100 Simple Steps to Build Your Personal Brand on LinkedIn

Have you heard about The LinkedIn Carousel System?

It's a dead-simple guide and a pack of 5 Canva templates you can use to create a carousel in 10-20 minutes.

If you want to create dead-simple carousels in minutes, this is for you.

Check it out here: The LinkedIn Carousel System.

I just have one request.

If you like my newsletter, the best compliment you can give me is to forward it to one friend who you think would get something out of it.

See you again next week.

Cheers,

🙏

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