Great content is hard to come up with.

But this framework makes it 10 times easier.

I call it "admit, oppose, propose" and this is how it works:

First, you admit a widely held belief or assumption.

This is a statement that most people agree with or accept as true.

Next, you oppose this belief or assumption.

By offering a fresh perspective, counterargument, or evidence that challenges the popular opinion.

Finally, you propose a unique solution, idea, or call to action that offers a new way of thinking or doing things.

Let me show you some examples.

Example 1:

Admit: It's challenging to get noticed on LinkedIn.

Oppose: But you don't have to constantly create content to get noticed.

Propose: Here's how to stand out by repurposing your content strategically:

Example 2:

Admit: Most of us think success comes from working long hours.

Oppose: But the truth is overworking is bad for your health and business.

Propose: Here's how to achieve success without sacrificing your health:

It works because it taps into storytelling and persuasive communication principles.

→ When you admit a popular belief,
you create a sense of familiarity and trust with your audience.

→ When you oppose this belief,
you introduce tension and conflict, which makes your content more interesting.

→ When you propose a solution,
you give your audience a clear direction and motivate them to take action.

Try the "admit, oppose, propose" framework to create engaging content that grabs attention, sparks interest, and drives action.

That’s it for this week.

Whenever you're ready, here are 3 ways I can help:

I just have one request.

If you like my newsletter, the best compliment you can give me is to forward it to one friend who you think would get something out of it.

See you again next week.

Cheers,

Imran Khushal

0 comments

Steal this copywriting framework from LSE